Superette's Bench Thigh-vertising

DDB New Zealand came up with this hilarious campaign for Superette, in which benches at bus stops, malls, and parks (in areas where the most fashionable girls hang out) contain an indented plate with the words "Short shorts on sale Superette."

Now I'm not sure if the actual imprints on the backs of girls' legs would draw much business, but press and word of mouth just might.

Very creative idea!

Image from Ads of the World