Friday, October 22, 2010

L&P's "Nothing Much"

I actually kind of adore Oglivy's newest commercial for Lemon & Paeroa (a soft drink in New Zealand).

This ad features a bunch of men calling each other asking if they want to do "nothing much," and that's just what they do... nothing much. Why? Because "there's nothing much like L&P when you're doing nothing much."

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