Friday, July 23, 2010

Smarties' "Blue Cat"

It's not too often that I do hit on the ugly of advertising, but after seeing this commercial, I just had to.

JWT Toronto created this spot for Smarties, which starts out with a teenage boy sitting on a couch. We hear a throat being cleared and he turns to look at an ugly blue cat... who then talks... in a very creepy accent. "Blue is back," the cat says, and magically the remote control in the boy's hand turns into a box of Smarties.

I love a lot of JWT's work... but what the hell?

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