Monday, March 1, 2010

Tropicana's "Arctic Sun"

This ad is nothing less than adorable. BBDO Toronto made this spot for Tropicana, featuring the Canadian Arctic on its 31st straight day of darkness. As people go about their business, missing the sunlight, Tropicana pitches up a fake sun. Kids in classrooms perk up to look out the window, and the town gathers around this artificial sun. Smiles are seen, children are dancing, and an awesome song is playing ("The Great Escape" by Patrick Watson) as this town's day is brightened. It's definitely a must-see.

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