TBWA Paris' ads for Cetelem Responsible Loans are definitely worth a watch whether you're into advertising or not. This specific spot features a sleazy man from "Bingo Credit," a fictional company "that cares" with money vending machines, gorgeous women answering the phones, motorcycles that deliver your money straight to you, and multigenerational loans for your children.
Then the ad is ripped from the screen by Cetelem's (odd little green) mascot, and the narrator says, "Credit should never be like this. Choose Cetelem's Responsible Loans."
Cute cute cute.
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