Tuesday, November 10, 2009

Sony Bravia "Paint"

I thought I'd post another oldie, but goodie. The Sony Bravia "Paint" commercial by Fallon Agency was filmed in Glasgow in 2006. Fallon's idea was to have a fireworks show, but instead of using fireworks, they wanted to use paint. 70,000 litres of paint (environmentally friendly, don't worry), 622 bottle bombs, 330 metres of steel pipe, 455 mortars, 57 kilometres of copper wire, 1700 detonators, one clown, and a whole lot of creativity later, Fallon got across Sony Bravia's point - "Colour like no other."

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