Lowe/SSP3 Colombia recently came out with these lovely ads for the Colsubsidio Book Exchange Campaign. The visual is not only beautiful (with a great use of white space), but it's also a bit of a game for the book-reader within us all.
The idea? Come with a story and leave with another.
The execution? Mix 3 well known book characters with 3 others in paper cut-outs.
See if you can figure out the 2 books that are referenced in each ad. Answers are below the images in white - highlight to see.
Harry Potter & Troy.
Little Red Riding Hood & Moby Dick.
Snow White & Sherlock Holmes.
Images via Ads of the World.